Please take a moment to familiarize with out Standard Operating Practice (SOP)
This Standard Operating Practice (SOP) serves as a guide for all internal teams to ensure consistent, professional, and confident use of Sahihi Group’s brand. Every staff member and consultant is expected to adhere strictly to these guidelines.
1. The Brand Book
The brand book is the primary reference before any material is produced.
It defines visual identity (logo use, fonts, colors, layouts, photography style) and tone of communication (professional, confident, minimal, respectful).
No creative material should be published without referencing the brand book.
2. Accessing Brand Material
All official brand assets (logos, letterheads, templates, merchandise design files) are available on the Resources section of the Sahihi Group website.
Staff are advised not to source or recreate brand assets independently.
3. Social Media Guidelines
Use of the brand image must be minimal, classy, and confident.
Avoid flashy, exaggerated, poorly shot or “cheaply styled” content.
Posts should reflect authority, quality, and trustworthiness that Sahihi has built over 15 years.
Visual consistency must be maintained: same filters, color grading, and voice across platforms.
Need a template, reach out.
4. Approval Process
All materials must be approved by the respective Business Lead.
Any substandard content will be disregarded, taken down, or reproduced immediately.
staff member may publish brand-related content independently under the guidelines listed above.
5. Marketing Function System
Core Workflow: Digital Marketing
Input: Core marketing message + Target avatar
Process 1: Content creation (aligned with brand expectations above)
Process 2: Running posts and ads (measured for reach and engagement)
Process 3: Lead magnet creation (guides, offers, downloads)
Process 4: Lead nurturing (email, retargeting, follow-ups)
Process 5: Output – Leads book a call, fill a survey, or complete a brief form
Key Notes:
Data collection is critical for Kaizen-style continuous improvement of engagement channels.
Automation: Use a content calendar and scheduling tools to avoid daily ad hoc posting that distracts from core business.
AI Integration: Use AI tools for content segmentation, analyzing top-performing posts, and identifying best demographics for targeting.
6. Internal Branding
Production of merchandise (caps, pens, notebooks etc.) and PPE must follow official branding specifications.
All designs should be approved before mass production. Samples should be provided where applicable as a cost control tool.
7. Internal Documents
All document letterheads and templates are available on the Resources page of the Sahihi Group website.
Staff must can templates to suit aubject matter withing provided guidelines. Avoid creating personal variations. (We’ve already made your work easy)
8. Sanctioned Design Software
Only quality design tools may be used for brand-related work. Our recommendation is follows:
Primary: Adobe Suite (Illustrator, Photoshop, InDesign)
Secondary: Canva (for quick internal use with brand templates) used with consistency.
3D & Visualization: Archicad, AutoCAD, Twinmotion (for design projects)
9. Data Privacy & Handling
All marketing data (customer contacts, survey results, campaign metrics) must be stored securely and used with respect to client data privacy policy.
Sharing of client or internal data outside official channels is prohibited.
Follow data protection laws and internal IT policies at all times.
10. Continuous Review
The design and marketing team will conduct quarterly reviews to assess adherence to this SOP.
Staff will be updated on new brand assets, content strategies, or tools through internal training sessions.
You contribution matters. Every staff member is a brand ambassador. How we design, post, communicate, or present documents reflects Sahihi Group’s values of quality, confidence, and professionalism.
